“Messaging is one of the few things that people do more than social networking” – Zuckerburg
Average number of e-mails is 147/day – People don’t read MOST of them.
FB Messenger + WhatsApp transport 60B messages per day and FB owns WhatsApp
FB Messenger will become a huge channel of communication between you and your customers because this is WHERE YOUR CUSYOMERS ARE.
By 2020, 80% of the buying process will occur without any direct human-to-human interactions – Gartner and Forrester
The coolest part is that you’re interacting with people in a channel where they feel comfortable. That’s quick. And you can answer specific questions about your products.
“Every business is selling to human beings and people want to talk and they want to talk now. They don’t want to wait on an email. They don’t want to call.”
Touch has taken over.
The top 5 messenger apps are bigger than top 5 social apps
The amount of content produced by all human beings since the beginning of time till 2003 (radio, print, tv songs, everything) is being reproduced every 48 hours.
How is your content going to stand out???? Is your writing that good?